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Multicycle - a story on two wheels

We love bicycles - in over 50 branches - in seven federal states

We, Multicycle Bahrrad-Handels GmbH & Co. KG, are a committed, modern and emerging bicycle trading company with a focus on the CUBE . In addition to our currently 54 branch transactions in Germany (as of February 2025), we also offer you internet shipping online shop We have also been represented in Austria since December 2022. We currently operate nine locations .

From 30 square meters to seven branches

In 1993 the idea came to open a bicycle business in Wildpoldsried in the former "Schumpenstall" (Allergocian: Stall for Young Rind) in Wildpoldsried. At that time, a total of 30 square meters were available as a sales area in the Allgäu province.

With an entrepreneurial foresight and convincing customer service, Multicycle Bahrrad-Handels GmbH & Co. KG, whose managing director is now Martin Schmidt today, grew out of the small bike shop. Our headquarters are still in Wildpoldsried - management, administration and personnel management work closely together here.

Over the past few years, which were decisive by expansion, we as a team also grown and set up our second headquarters in Marktredwitz, in the beautiful Fichtelgebirge. Sales, marketing, online shop and logistics have their offices here. The Multicycle Campus is also a meeting point for internal training and further training and home of our central warehouse.

From the beginning we took over the brand representation of CUBE and thus received a close and successful partnership that has now lasted over 30 years. The CUBE product range stands for innovation and quality "Made in Germany" and has something for absolutely every bike lover. Regardless of whether mountain bikes, trekking bikes, racing bikes, e-bikes, children's bikes or suitable accessories-you will find everything your biker heart desires.

1993 - 2000
The basis of our success

Our history begins in these seven cities: Marktredwitz, Burgkunstadt, Garmisch-Partenkirchen, Coburg, Penzberg, Bayreuth and Füssen.
CUBE today .

2012
CUBE stores made by multicycle

As a test branch, our multicycle business in Marktredwitz became the first prototype of the new concept of CUBE -and thus the first CUBEstore worldwide. At this first branch, all of our future CUBEstores built up. Today we are proud to be the largest CUBE specialist dealer with Germany's dense branch network.

The CUBEStore concept offers the presentation of the entire product range of CUBE wheels-from the impeller for children to the high end fully with a powerful Bosch engine on a large, clear area. Together with you, our professional specialist staff will determine which bike suits you best. To guarantee this, you have the opportunity to test bikes in or before charging in our branches. For us, your perfect bicycle experience comes first: before, during and after your purchase!

2017
2018
2019
Big city premiere
So far, our branches have been located in small towns and cities. Now we set our foot in a big city for the first time and opened the CUBE Store Nuremberg South in September. In December there followed another branch in Schonungen near Schweinfurt.
Our branch network grows
In the first half of 2018, our branches followed nine, ten, and eleven: At the beginning of the new year, the branch in Amberg opened its doors in March and set a promising starting point. In the following month of April, the CUBE Stores joined in Schwandorf and Kaufbeuren and warmly welcomed you to their new premises.
Nuremberg, the second
After the great success with our branch in the south of Nuremberg, we announced the next store in Bavaria's second largest city two years later. Our largest store Nuremberg West to date opened in July.

"It is crucial for sustainable success that, in addition to first -class and detailed advice, the customer also feels in good hands with us. Our team is well trained and finds the perfect model for everyone under our numerous bike types!"

- Martin Schmidt, CEO Multicycle

From 2020
out of Bavaria

After the successful first wave of expansion in Bavaria, we now wanted to set another milestone: the planning of our first branches in other federal states. This decision marked an important step to establish our bicycle world beyond the Bavarian borders.

2020 spring
2020 summer
2020 autumn
2020 winter
2021 spring
2021 summer
2021 autumn
2021 winter
The calm in front of the storm
A great year should begin with the new opening of the CUBE Stores in Erlangen. But then Corona came and also demanded our company extremely.
Opening Light
Thanks to Corona, the already legendary weekends of our new openings were rather mau thanks to Corona. Three other branches were opened in Ingolstadt, Bamberg and Straubing.
Multicycle conquers Hessen
In 2020 we were particularly proud of our first branch outside of Bavaria - the new CUBE Store Mannheim/Viernheim.
Hesse in focus
The turn of the year was shaped by further Corona measures. So we were able to open our next branches in Hesse, Darmstadt/Weiterstadt and Frankfurt am Main, initially only for Click & Collect.
Guard in Baden-Württemberg
The expansion to Baden-Württemberg also took place under Corona influence. Click & Collect was also the starting signal for the CUBE Stores Heilbronn and Heidenheim.
Multicycle on success course
We were able to open our branch in Albstadt in July, and thus the third in Baden-Württemberg in July. The reopening of our branch in Regensburg was also a complete success. In the most beautiful May weather we greeted one customer after the next.
Starting shot in Lower Saxony
Our previously northernmost branch was opened in Hanover North in September 2021. Shortly afterwards we opened our branch in Achern in October - up to date number four in Baden -Württemberg.
Constructions in Bavaria
At the end of the year, two conversions were on the agenda, partly during operation. On the one hand, the area in Erlangen was almost doubled, on the other hand, after around ten years there was an optical refresher in Bayreuth.

Our maxim
passion for bicycles and our customers

The availability of a desired model is increasingly decides on sales success. Our internal network of goods and our large warehouse pool from a variety of (electric) bikes plays an enormously important role here. In the end, we stand behind the product every day with passion and authenticity, drive it ourselves, are connected to the matter and do not leave anything unturned until the customer is happy and satisfied.

Everyone in the Multicycle team has their own, very personal relationship with their bike. If you proudly push your new bike out of our shop as a satisfied customer, then yours also start. We are happy to accompany you and also take care of the aftercare of your newly acquired CUBE Bikes. Our requirements also grow with your requirements. The bicycle technology is more complicated and your bike needs, depending on the area of ​​application, wear and useful life, maintenance and support.

From 2022
Multicycle on an expansion course

We continue our expansion in 2022. New federal states were added, such as Rhineland-Palatinate and North Rhine-Westphalia. In addition, we also create a new basis structurally: Earcycle campus , which was then opened in Marktredwitz-Lorenzreuth in August 2024. Logistics, marketing and online shop as well as new areas under one roof work here.

2022 spring
2022 summer
2022 autumn
2022 winter
2023 spring
2023 summer
2024 beginning
2024 end
Debut in Rhineland-Palatinate
Due to the success of our first branch in Hanover, it quickly became clear that we would open a second branch in the state capital of Lower Saxony. In February it was time to open the CUBE Store Hannover Süd. At the end of April, our 19th branch opened in Bavaria, Multicycle Freising. And in May we again entered unknown terrain. The CUBE Store Trier opened here in Germany's oldest city.
Multicycle conquers NRW and starts campus building
In June, the earthworks for the Multicycle Campus in the Rathaushütte industrial area, not far from the A93, started in the Lorenzreuth district of Marktredwitz. The opening is planned for 2024. In July, our 30 branch is also in the starting blocks. With the CUBE Store Gütersloh we dare and into the next state.
Rhineland-Palatinate:
Here We Go Again!
In autumn 2022 we expanded our branch network in Rhineland-Palatinate with two new locations. After a successful start in Trier, Bad Kreuznach opened its doors in September, followed by Neuwied in October.
Final spurt at the end of the year
With two large new openings, 2022 comes to an end. In November, the new CUBE Store in Hofheim am Taunus will add a new branch in Hesse. In December we celebrated our Christmas together in Reutlingen - another store that supports our branch network in Baden -Württemberg.
Three in one fell swoop
In March we had a very nice run and opened three branches on three weeks in succession: in Landau, Mainz and Weilheim in Upper Bavaria.
Expansion to Saxony
In June we expanded our branch network with the opening of the first CUBE store in Saxony, the branch in Leipzig. This marked an important chapter in our ongoing expansion. At the same time, the new branch in Iserlohn was created in North Rhine -Westphalia. In July we continued our expansion course and warmly welcomed our customers to Hessische Wiesbaden.
The top year ...
On 01.01. We took over the existing shop "Juma Zweiräder" in Glattbach and proudly took over the entire team of the long -established bike store. On January 19th. Our branch in Penzberg got a new coat of paint and has been shining in the new store design since then. On January 26th. the CUBE Store Aschaffenburg opened its doors, closely followed by Weingarten on February 2nd. and our first Cologne branch in the south of the big city - the opening was duly on February 23. celebrated. In March everything went to Zack: on March 8th. we celebrated a successful double. Our stores in Germersheim and Bielefeld celebrated a well -attended opening ceremony in Sonnenschein. A week later, on March 15th, Plauen started, while Aschaffenburg on March 22nd. the end of this power month heralded.
...2024!
Shortly before the summer break opened on May 17th. Our eighth branch in Baden Württemberg in Bad Mergentheim. On 06.09. It was then: For the first time, our colleagues of the new Rastatt team closed the doors of our brand new store and thus celebrated a special milestone - our 50 branch in Germany! Almost a month later, on October 4th, our second shop in Cologne opened, this time in the eastern district. We celebrated our last opening for 2024 on October 25th. in Villingen -Schwenningen - This location marks our tenth branch in Baden Württemberg.

We Proudly Present:
Multicycle Austria!

December 2022: Vienna South

February 2023: Klagenfurt and Salzburg

April 2023: St. Pölten

June 2023: Graz

September 2023: Vienna East

November 2023: Vienna West

February 2024: Linz

January 2024: Innsbruck

"The expansion of our company is a targeted investment in growth and success.
With every new branch, we not only design our presence, but also set the benchmark for outstanding service and innovation in new markets."

- Martin Schmidt, CEO Multicycle

You can count on us:

GUARANTEED!

Not only at the moment of purchase - but also for the years after!
Our service qualities convince - and not just from our point of view!
After we were awarded the winning of the German Sports & Leisure Award in 2023 by the occupancy of the 1st place, the overall victory of the German Service Award in the Bicycle dealer category was once again a number of 1.

Have we sparked your interest?

Multicycle mainly stands for one thing: passion, innovation and a family work environment in which the focus is on satisfaction and joint success. Together we create a future -oriented work area in which team spirit is very important.


Join our team!

We are always looking for bicycle sellers and bicycle mechanics / mechatronics engineers for our branch locations.
You can find all job advertisements here!

Our online shop team is there for you Monday to Thursday from 8 a.m. to 4 p.m. and on Fridays from 8 a.m. to 2 p.m. Just send us an email to  versand@multicycle.de . We will be happy to call you back if you tell us your number.

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